We Repeat What We Don’t Repair: How Entrepreneurs Get Stuck in Scarcity Patterns

There was a stretch of time in my business where I felt like I was doing everything right—posting, showing up, grinding… but I was still low-key panicked about money, second-guessing every decision, and quietly resenting how much energy I was pouring into something that didn’t seem to be pouring back.

And if I’m being real? It wasn’t a strategy problem. It was a pattern.

A deeply wired loop of scarcity I hadn’t even realized I was stuck in.

And that’s the thing—we repeat what we don’t repair.

What Scarcity Looks Like (Even When You're Crushing It)

You can be smart, successful, spiritual, and still be operating from scarcity. It just wears better outfits now.

It shows up as:

Pricing your offers too low because “people can’t afford it”
Overgiving in hopes people won’t leave
Hustling even when you’re exhausted because rest feels unsafe
Holding back from launching something new because what if no one buys?
Comparing yourself to people who “got there faster”

Scarcity isn’t just a money wound. It’s a safety wound.

It’s the voice in your head that whispers, “You’re not doing enough. You’re not enough.”

I Tried to Outrun My Patterns, Too

After college, I moved back home to Minnesota from Arizona. I thought being home would help me figure things out—maybe ground me a little. But the truth? I was miserable.

So I did what most of us do when we feel stuck: I made a big external change and convinced myself it would fix everything. I packed up and moved back to Arizona, thinking this time I’d feel free, aligned, clear.

But the second I got there, I knew. I had brought the same unsettled version of me with me. Same insecurities. Same confusion. Same stuckness—just in a different zip code.

That’s when it hit me: You bring yourself wherever you go. No location, no relationship, no change of scenery could fix what I hadn’t faced.

The same is true in business. You can rebrand, switch offers, hire a coach, change platforms…But if you don’t look at the patterns underneath—your scarcity, your fear, your self-doubt—you’ll keep spinning in circles.

The Cost of Staying in the Loop

When you don’t repair these patterns, they run your business. They quietly shape your decisions, your energy, your boundaries.

And the cost?

You burn out, then blame yourself for being tired.
You undercharge, then resent your clients.
You spin in content creation without clarity or direction.
You never feel like you can exhale—even when the money comes in.

The longer you stay in the loop, the harder it is to hear your intuition. Because fear’s got the mic.

So... How Do You Repair It?

Let’s make it simple, not fluffy.Repairing scarcity doesn’t mean forcing abundance affirmations and faking confidence.

It looks like:

Naming the loop you’re stuck in—and being radically honest about how it’s playing out.
Breathwork + nervous system tools to make rest, visibility, and receiving feel safe in your body.
Creating structure in your biz so you’re not constantly leaking energy.
Rewriting your money story with truth, not toxic positivity.
Investing in support that calls you forward, not just coddles your fear.

This work is about coming back to your power—not pushing harder.

The Real Truth?

You don’t need to be fixed.But if you want to grow your business without burning out, shrinking, or looping—you do need to heal the patterns that are silently running the show.

This gets to be the season you stop repeating and start rewriting.